Serlog is a server log analyzer that answers some crucial marketing questions: What search engine keywords are visitors using? What websites are sending us traffic? And most importantly, what websites are referring visitors who make purchases?
Serlog also includes all the standard statistics and reports that you would expect from a server log analyzer: hits, sessions, visitors, browsers, platforms, spiders, bandwidth, countries, entry/exit pages, errors, search engines, and more.
There is a gold mine of information in your logs. Can you afford to ignore it?
- Runs on all versions of Windows® 2000, XP, 2003, Vista, 2008, and 7.
- Reports the number of referrals and conversions for each referrer. This is very useful for determining where advertising is paying off, and where it is being wasted.
- Reports the number of referrals for each search keyword. The keywords can be isolated for individual pages. This allows you to determine which keywords should go in each page's "keywords" meta tag. This in turn will improve the page's search engine traffic.
- Reports the total number of referrals for each search engine. This allows you to concentrate your pay-per-click participation on the search engines that send the most traffic.
- Downloads logs from an FTP server.
- The scope of all reports can be limited to a set of files, or an individual file. No other server log analyzer has this capability.
- Graphs can be divided by days, weeks, or months. Day of Week and Hour of Day modes are also supported.
- Errors and spider traffic can be excluded from reports.
- Erroneous referrals can be reported. This is useful for informing other websites that they have broken links.
- If the log file format is not one of the available presets, and auto-detection is not possible, the user can manually configure the format. This allows Serlog to analyze a wide range of uncommon formats. The "Test Interpretation" tool assists with the manual configuration.
- A document containing a customizable set of reports can be generated. This document can be in two formats: a set of HTML files and images, or it can be compiled into a single, self-contained CHM file. CHM files can be opened on any system that has Internet Explorer 4 or later.
- Supports log files that are compressed inside of a .ZIP file.
- The settings used to generate a single report can be saved to a "Preset" for later retrieval.
- The data files used to detect browsers, platforms, search engines, and spiders are simple text files that can be modified by the user.
- All of the settings used to perform the log analysis can be saved to a "project" file.
- Does not require any modification of the website. Does not require any software to be installed on the web server.
Changelog for this release:
Major interface improvements, too many to list. Added support for Aero Glass (Vista/2008/7)
- Added a row of totals to the bottom of every report table
- Added a "Graph" button to the bottom of the Browsers table. This can be used to generate a graph of the number of sessions using a selected browser
- Added a "Graph" button to the bottom of the Platforms table. This can be used to generate a graph of the number of sessions using a selected platform
- Added the "Keyword Breakdown" and "Referrer Breakdown" buttons to the bottom of the Search Engines table
- Added the "Conversion Rate" column for the Entries and Exits tables
- Added detection for browsers IE9, Firefox 4-9, UC Browser
- Added detection for platforms Android, Nokia, Presto, iPad
- Added detection for spiders Bing, Alexa, LinksManager, Facebook, ZoomInfo
- Added detection for search engines dogpile.com, ixquick.com, dmoz.org, metacrawler.com
- Added the "Download" button to the first wizard window
- Improved the way the Y-axis of a graph is labeled
- Improved detection of uncommon spiders
- Performance improvement: the analysis is now 7.9% faster overall
- Performance improvement: the Browser report now generates 45% faster
- Performance improvement: the Platform report now generates 46% faster
- When generating a document, the font on the graph reports is now anti-aliased for improved appearance
- Updated the Geo-IP database. This improves the accuracy of the Countries report
- In the statistical tables, percentages below 1% now have two digits after the decimal point
- When Balloon Help is globally disabled, it will no longer disable a graph's popup data labels
- Improved detection for Symbian OS
- When starting the Download Logs tool for the first time, the Local Directory field is now copied from the project's Log Directory field
- The Referrer table's "Conversion Ratio" column has been renamed "Conv. Rate" and is now expressed as a percentage
- Fixed: the iPhone will no longer register as a browser, only a platform
- Fixed: some Maxthon browser hits were recognized as Safari hits instead
- Fixed: Sun OS was being over-reported
- Fixed: there were two separate listings for Safari in the Browsers table
- Fixed a small inaccuracy in the graphs for bandwidth and conversions. The first event to fall in a time period was only registering as a value of 1 instead of as the number of bytes or conversions
- Fixed: a downloaded log's file date was not being restored when the "Normalize Line Breaks" option was enabled